Disney: The Castle

Disney: The Castle started as our original idea; to bring the magic of Disney to a global audience as a stunning immersive world with the Disney Castle as the show's iconic centrepiece.

We worked with Disney Concerts to develop interactive musical experiences as anchor activations based on the marquee properties of Lion King, Frozen, Encanto, Aladdin and The Little Mermaid and our sister company; Imaginer produced 3d concept designs for key elements including the design for an all-new adaptation of The Disney Castle.

Business and executive development was provided by Tim Lawson and Toby Simkin at TMLG, who developed a complete international business and touring model leveraging their huge network of international partners and promoters. 

Balich Wonder Studio joined the project as partner-producers  and developed the working concepts providing procurement, production design, engineering, project management and operations using their extensive production teams in Milan, England and in KSA.

The launch of The Castle took place in in Boulevard World as a part of Riyadh Season.

The project itself made history as the first time a Disney Castle has appeared in the Middle East or (MENA) region. It was a landmark experience with record attendance.
‍
We thank SELA for providing their enormous expertise and resources along with The General Entertainment Authority, The National Events Centre, and H.E. Turki Al-Sheikh.