NERF Challenge

NERF Challenge was an opportunity to create an interactive fan experience like no other: NERF is one of the most popular toy brands in North America and in a world where digital content reigns supreme; is all about encouaging active play. We felt this was a great opportunity to  do something special.

Making activations that looked and felt the part was great fun, we designed 3 themed primary battle arenas surrounded by a plethora of engaging, novel secondary activations that were inspired by the sorts of fun & quirky content that has racked up so many billions of views across social channels.

Nerf Challenge featured its debut at LA's prestigious staples centre before becoming a permanent experience in Toronto meaning 4 years in market total. We saw this as a fantastic test-case for pioneering interactive content, Nerf Challenge was a huge amount of fun, and a great excuse to play.