World of Barbie
For more information: theworldofbarbie.com
World of Barbie is the best-selling immersive production between partners Mattel, Kilburn Live, and IMG; a stunning and highly-interactive world where the many aspirations of Barbie’s many fans both young and old are celebrated.
Max Painter and Daria Maksimova co-created the initial concept for the immersive experience. Daria went on to act as lead designer for the full experience as part of Kilburn Live.
The concepts consisted of an open-world operating model; a town square centred around the iconic Barbie Dreamhouse, with interactive satellite activations containing aspirational and engaging elements alongside.
The DreamHouse itself is an ultra-stylish space where guests make their own story & content and the entire World of Barbie experience is intended to inspire, educate, and entertain.
World of Barbie premiered in 2023 alongside the worldwide fanfare surrounding Greta Gerwig’s Barbie movie, it has since gone on to sell-out crowds across North America and has recieved glowing press and thousands of 5-star reviews.
World of Barbie was also welcomed to the Middle East in 2023 as part of Riyadh Season, a historic moment for the iconic Mattel brand and for the Kingdom of Saudi Arabia.