"Propeller Live operates at the cutting-edge of immersive entertainment."

2024

Work shown includes past projects by the Propeller Live Team. All image and video content remains the copyright of the respective rights holders.

London • Los Angeles • Worldwide

Industry leaders in immersive concept creation.

Our Work Has Been Featured In:

Propeller Live, a new venture creating next-generation immersive entertainment.

Over the past decade, Propeller Live's founders have co-created some of the most successful immersive experiences in North America, Europe, and the Middle-East.

We have worked with some of the biggest producers and brands in entertainment creating original experiences based on innovative operating models and full of stunning interactive content.

Our work has been enjoyed by millions of guests and has featured in a prestigious list of outlets with prime-time TV spots on BBC ONE, TODAY, CNN and many more.

Disney: The Castle is our newest and most ambitious concept which debuted in KSA as part of Riyadh Season 2024 in advance of a global rollout.

DISNEY: THE CASTLE • DISNEY Concerts • Tim Lawson • Balich Wonder Studio • SELA
Video: NEC • SELA

What are we good for?

CONCEPT CREATION

Our ideas are at the core of everything we do - we create immersive magic; interactive and theatrical entertainment that is always ahead of the curve. Bordering on art and entertainment, our work is always bursting with ambition.

LICENSING AND IP

We are the industry-leaders in the adaptation of major Intellectual Properties (IP’s) into live experiences; our care and attention to detail has brought some of the world’s biggest brands to life as hit experiences.

INTERACTIVE  CONTENT

In a world where 'immersive' has become an overused term, our work always seeks to defy expectations visually and in terms of the degree of interactivity found throughout, meaning layered, engaging content that speaks to all ages.

BRAND DEVELOPMENT

We’re great at creating identities that stand out in a crowded marketplace. Knowledge of both the US and key international markets means we can bring ideas to life with great confidence that they will resonate and thrive.

PARTNERSHIPS

Projects in which we have acted as creators or co-creators have earned our partners in excess of 100 million dollars in revenue. As we build on our success, we are keen to help creatives, artists and brands build theirs too.

OPERATING MODELS

We have unprecedented experience developing innovative operating models that achieve excellent throughput without compromising on our primary passion for always delivering excellent visitor experience.

Our ideas have been experienced by over 3 million visitors worldwide.

Propeller Live's founders have co-created the following live concepts in collaboration with our many production partners.

Disney: The Castle
Partners: Disney Concerts, TML, BWS, SELA
Dr. Seuss Experience
Producer: Kilburn Live // Photos © Vito Amati
Nightgarden Miami
Producer: Kilburn Live // Photos © Sharon Sipple
World of Barbie
Producer: Kilburn Live // Render: Imaginer
Nerf Challenge
Producer: Kilburn Live // Render: Imaginer
Luminasia
Producers: ISA // Cacao // Video: Airheads

We have a roadmap like no other.
Let’s build a dream together.

We are:
1
AMBITIOUS

We are stakeholders in all our projects - this means we are truly invested in their success - we work with producers, bands and investors to create winning concepts.

2
SUCCESSFUL

We have a proven track record of building huge value in ticket sales and equity for key partners in the space, our model is innovative, simple and robust.

3
CONNECTED

We are connected with incredible partners all over the world in key markets, these relationships help us supercharge ideas and roll them out with confidence globally.

Our partnership: A Fusion of Creativity, Expertise, and Passion

We work with an extended network of hundreds of creatives, technologists, production staff, interactive designers, fabricators, producers & promoters.

A Global Network in Live

We are plugged into a world-wide network of creatives, artists, technologists, makers, producers, promoters, investors and consumer brands that we collaborate with each and every day.

We would like to thank our many partners in the space as we look forward to many more fruitful endeavors.

KSA & MENA

We have a strong track record in creating world-class entertainment for the Saudi and wider MENA market place. Nightgarden, Nerf Challenge, World of Barbie and Disney: The Castle have all been welcomed to Riyadh season.

We have boundless excitement for the opportunities in these dynamic emerging markets.