Industry leaders in immersive concept creation.
Propeller Live, a new venture creating next-generation immersive entertainment.
Over the past decade, Propeller Live's founders have co-created some of the most successful immersive experiences in North America, Europe, and the Middle-East.
We have worked with some of the biggest producers and brands in entertainment creating original experiences based on innovative operating models and full of stunning interactive content.
Our work has been enjoyed by millions of guests and has featured in a prestigious list of outlets with prime-time TV spots on BBC ONE, TODAY, CNN and many more.
Disney: The Castle is our newest and most ambitious concept which debuted in KSA as part of Riyadh Season 2024 in advance of a global rollout.
Video: NEC • SELA
What are we good for?
Our ideas are at the core of everything we do - we create immersive magic; interactive and theatrical entertainment that is always ahead of the curve. Bordering on art and entertainment, our work is always bursting with ambition.
We are the industry-leaders in the adaptation of major Intellectual Properties (IP’s) into live experiences; our care and attention to detail has brought some of the world’s biggest brands to life as hit experiences.
In a world where 'immersive' has become an overused term, our work always seeks to defy expectations visually and in terms of the degree of interactivity found throughout, meaning layered, engaging content that speaks to all ages.
We’re great at creating identities that stand out in a crowded marketplace. Knowledge of both the US and key international markets means we can bring ideas to life with great confidence that they will resonate and thrive.
Projects in which we have acted as creators or co-creators have earned our partners in excess of 100 million dollars in revenue. As we build on our success, we are keen to help creatives, artists and brands build theirs too.
We have unprecedented experience developing innovative operating models that achieve excellent throughput without compromising on our primary passion for always delivering excellent visitor experience.
We have a roadmap like no other.
Let’s build a dream together.
We are stakeholders in all our projects - this means we are truly invested in their success - we work with producers, bands and investors to create winning concepts.
We have a proven track record of building huge value in ticket sales and equity for key partners in the space, our model is innovative, simple and robust.
We are connected with incredible partners all over the world in key markets, these relationships help us supercharge ideas and roll them out with confidence globally.
Our partnership: A Fusion of Creativity, Expertise, and Passion
We work with an extended network of hundreds of creatives, technologists, production staff, interactive designers, fabricators, producers & promoters.
We are plugged into a world-wide network of creatives, artists, technologists, makers, producers, promoters, investors and consumer brands that we collaborate with each and every day.
We would like to thank our many partners in the space as we look forward to many more fruitful endeavors.
We have a strong track record in creating world-class entertainment for the Saudi and wider MENA market place. Nightgarden, Nerf Challenge, World of Barbie and Disney: The Castle have all been welcomed to Riyadh season.
We have boundless excitement for the opportunities in these dynamic emerging markets.